WHY HOME IS NOW THE HOTTEST COCKTAIL BAR IN TOWN
Home cocktail parties are now more popular than dinner parties, new research shows.
The survey, from luxury bourbon brand, Woodford Reserve, reveals the majority (77%) of Aussies are no longer tied to a night out to get together with friends, with 59% believing that they are expensive and 41% admitting they spend over $150 each time they do.
Enter the era of the Home Fashioned Cocktail Hour, with half (49%) of Aussies now choosing a cocktail night with nibbles as the preferred way to host, over a traditional dinner party (34%).
The research also showed:
1. Aussies want to unlock their inner mixologist: Nearly half (48%) of those survey think a cocktail is a great way to treat themselves, and 42% want to make cocktails more often than they do now.
2. Aussies want more autonomy over their night: More Aussies are opting for cocktail nights at home as they can play their own music (50%), save money (40%) and curate a personalised experience (34%).
3. Aussies love to stretch their spirits: Half (50%) of Aussies are looking for recipes that show versatility by using the same spirit to make different cocktails, ultimately scaling back the cost of ingredients, with 40% keeping the spirit premium quality.
People find great joy in crafting homemade cocktails for various reasons, transforming a simple drink into a personalised and creative experience.
Firstly, the process itself becomes a form of self-expression, allowing individuals to experiment with flavours, mixtures and garnishes, tailoring each drink to their unique preferences.
This hands-on approach fosters a sense of ownership and accomplishment, as individuals take pride in concocting beverages that reflect their taste and style.
Homemade cocktails also offer a more intimate and social experience. Sharing these creations with friends and family creates a convivial atmosphere, where the act of preparing and serving drinks becomes a bonding ritual.
It elevates the social aspect of gatherings, providing a focal point for conversation and connection.
Want to make your own cocktails? Check out the Affordable At-Home Cocktail Party Guide and cocktail recipes here.
