SIP INTO SUNSHINE WITH THIS NEW TROPICAL RUM & PINEAPPLE CRUSH

Beenleigh Rum, Australia’s oldest operating distillery, has launched a delicious Rum & Pineapple Crush ready-to-drink (RTD) beverage.

Crafted for convenience and maximum enjoyment, it’s as bright and bold as the Sunshine State. And the Lifestyle News team can confirm it is irresistibly smooth and bursting with vibrant flavours, making it a must-try for your next summer gathering.

Made with Beenleigh’s handcrafted Australian white rum, this premium and incredibly smooth drink is layered with notes of tropical vanilla and subtle spices. It is then blended with real pineapple juice, resulting in a drink bursting with authentic, full-bodied flavour.

"Our new Rum & Pineapple Crush is crafted to give Aussies a mini-vacation in every can, combining Beenleigh’s award-winning white rum with the juicy flavour of real pineapple," Will Sullivan, Beenleigh Rum Brand Manager., said.

"We’ve crafted a drink that promises a premium, full-flavoured experience that’s perfect for any occasion."

Tasting Notes:

• Aroma: Think of a tropical vacation in a can—delicious pineapple is complemented by tropical florals, vanilla, and subtle spices of Beenleigh’s handcrafted Australian white rum.

• Palette: The initial sweetness is balanced by the smoothness of the rum, bursting with deliciously tropical flavour with every sip.

• Finish: Crisp, clean, and refreshing, leaving a taste of paradise that invites the next sip.
  

"As we approach our 140th anniversary, introducing a white rum-based RTD marks a pivotal moment in Beenleigh’s rich history.

"This launch not only highlights our unwavering commitment to growth and innovation in the rapidly evolving drinks space but also pays homage to our storied past," Mr Sullivan said.

“By blending the time-honoured craftsmanship of our award-winning rum with the vibrant flavours of real pineapple juice, we've created a product that perfectly bridges our heritage with the future. It's a testament to our legacy and a celebration of the bright future ahead."