HARRY GARSIDE GOES FROM BOXING RING TO STREET STYLE

Australian Olympic boxing star Harry Garside is stepping into a new kind of spotlight—this time off the canvas and into the fashion arena—as the face of Under Armour's latest street style innovation, the UA Echo.

Garside, renowned for his agility in the ring, headlines the launch of the UA Echo, Under Armour’s newest lifestyle sneaker.

The shoe, now available in Australia, marks a deliberate fusion of high-performance sporting technology with everyday style, highlighting the brand’s expanding vision beyond conventional athletic boundaries.

"Top-tier tech isn’t just for the field or court anymore," an Under Armour spokesperson said,

The UA Echo, priced at $230 AUD, arrives as part of the brand's strategic push to blur the lines between sportswear and lifestyle apparel.

Under Armour describes the shoe as embodying "effortless style, function, and all-day wearability," reinforcing its commitment to elevated aesthetics and purposeful design.

Key innovations in the UA Echo include the renowned UA HOVR cushioning system, designed to offer ultimate comfort with every step.

Users familiar with Under Armour’s performance shoes will recognise the benefits of this advanced cushioning, which now translates to superior comfort in casual wear.

The sneaker’s asymmetrical lacing system further enhances its appeal, ensuring a snug and secure fit without compromising style or comfort. The upper design, uniquely inspired by sports tape, provides adaptive support that flexes naturally with foot movements.

This ensures wearers can move easily, whether navigating city streets or relaxing post-training.

Another noteworthy feature of the UA Echo is the innovative UA SlipSpeed heel. This adaptable design allows the shoe to transition effortlessly from secure athletic support to relaxed, slip-on ease, catering to the dynamic lifestyles of contemporary consumers.