GET READY FOR AUSTRALIA'S CHEAPEST MOBILE PHONE
- Brian Westlake
- Apr 6
- 2 min read
Could this be Australia's cheapest mobile phone?
Budget-conscious Australians looking for an essential mobile phone might have just found their perfect match.
In a move that challenges soaring smartphone prices, Human Mobile Devices has released a new mobile handset priced at just $79 — making it potentially the most affordable phone available nationwide.
The compact and straightforward phone, part of HMD's new range, skips advanced smartphone features in favour of essential functionality.
Users can expect basic calling and texting capabilities, a simple camera, and an FM radio, providing a stripped-back experience aimed squarely at practical buyers and those seeking emergency backup devices.
“Smart or dumb, phones don’t have to be expensive to keep you connected, and it’s great to add these two devices to our Australian range." HMD spokesperson Brenden Folitarik said.
"The HMD Key gets people a great bang-for-buck smartphone, while the HMD 110 gives you the basics of connection. We will continue to provide compelling options for all Australians with both affordability and simplicity in mind.."
The budget-friendly phones come at a crucial time, as the cost-of-living crisis squeezes Australian households.
With premium smartphone models now regularly more than $1000, the arrival of such a low-priced device could disrupt the market significantly, especially appealing to older Australians, parents looking for a simple device for their children's first phone, or anyone seeking a reliable, affordable backup.
Experts say the handset could also attract consumers wary of expensive contracts or people tired of rapid technology cycles that often render devices outdated within a year or two.
While it may lack smartphone staples like high-definition displays, internet browsing capabilities, or app compatibility, the phone's simplicity is precisely its selling point.
Consumer advocacy groups have recently highlighted the financial strain many Australians face when trying to keep up with costly tech upgrades, leading to increased demand for more affordable solutions.
The low-cost handset could start a trend toward minimalism in mobile technology, catering to a niche but growing market segment that values practicality over luxury.
While the $19 device is unlikely to replace sophisticated smartphones for most users, its rock-bottom price point offers a viable alternative in a market saturated with expensive gadgets.
It also serves as a timely reminder that technology does not always have to come with a hefty price tag.
The phone is available nationwide, both online and in Big W stores.
