From glow-boosting serums to luxe hair tools and game-changing sun protection, here are the latest beauty buys you need on your radar. Whether you're after skincare that works smarter, a fragrance that captures summer in a bottle, or a natural deodorant that lasts, we've rounded up the must-try launches redefining beauty in 2025.

1. Rock Melan Dewy Glow Serum: Finally, a skincare brand designed specifically for people of colour! Rock Melan, Australia’s first doctor-led skincare brand for melanin-rich skin, tackles concerns that conventional products often overlook—hyperpigmentation, uneven tone, and oil balance. Their hero product, the Dewy Glow Serum, is an all-in-one solution that brightens, hydrates, and evens skin tone without irritation. No need for 10-step routines—this science-backed serum simplifies skincare while delivering real results.

2. Shark FlexStyle Sparkle in Black Sparkle: For salon-worthy hair at home, the Shark FlexStyle Air Styling & Drying System is a total game-changer—and now, it’s available in a limited-edition Black Sparkle finish featuring over 20,000 shimmering crystals. This ultra-versatile tool transforms from a high-speed hair dryer to a multi-styler with a single twist, making styling effortless. Plus, it monitors air temperature to prevent heat damage, so you get flawless results without compromising hair health. Functional and fabulous, this dazzling edition is perfect for anyone looking to elevate their styling routine in 2025.

3. POC Beauty Lip Scrub: POC Beauty’s Lip Scrub is a must-have for smooth, kissable lips! Infused with Papaya Extract, Mango Seed Butter, Beet Extract, and Shea Butter, this luxurious formula gently exfoliates while deeply nourishing, leaving lips soft, hydrated, and perfectly prepped for lipstick. It is designed with melanin-rich skin in mind and enhances your natural beauty while embracing inclusivity and self-care. Start 2025 with a radiant pout and let your lips do the talking! 💋✨

   
   

4. 1000HOUR 3-IN-1 BROW PENCIL: Achieve flawless brows in seconds with the 1000HOUR 3-in-1 Brow Pencil ($19.99). This all-in-one essential combines a precision tip pencil for definition, a soft brow powder for added depth, and a clear setting gel to lock everything in place. Whether you prefer a natural look or bold, sculpted arches, this compact tool makes effortless brows a reality. Available in three versatile shades: Dark Brown, Medium Brown, and Light Brown.

   

   
   

5. Hada Labo Tokyo ONE Lotion No.1 Super Hydrator: Hada Labo Tokyo, Japan’s #1 skincare brand, is making waves with its ONE Lotion No.1 Super Hydrator, a cult-favourite selling every two seconds in Japan. This ultra-hydrating lotion locks in moisture for a plump, radiant complexion, making it a must-have for summer skincare. Affordable and effective, it’s the perfect pick for a self-care splurge or a thoughtful skincare gift.

5: Bare + Free 100% Natural Deodorant: Lifestyle News loves Bare + Free—a 100% natural, aluminum-free deodorant infused with coconut, lime, and pineapple extracts. Made in Australia with organic ingredients, this nourishing paste keeps odours at bay for up to 12 hours while soothing and protecting your skin.

6: Soleil de Tanger by Moroccanoil: If summer had a scent, it would be Soleil de Tanger. The latest fragrance extension from Moroccanoil is a sun-drenched blend of clementine, fresh ginger, neroli flower, and warm tonka bean, wrapping your skin in a luminous, lingering glow. Infused with nourishing argan oil, this collection doesn’t just smell incredible—it restores and replenishes skin after a season in the sun. Think of it as summer in a bottle, long after the warm days fade.

7. Cancer Council Australia Hydration Boost SPF50+ & Radiance Boost SPF50: Sunscreen that feels like skincare? Yes, please! Cancer Council Australia’s latest SPF innovations are perfect for those who hate the sticky feel of traditional sun creams. The Hydration Boost SPF50+ delivers 24-hour hydration while locking in moisture for a firmer, smoother complexion. Meanwhile, the Radiance Boost SPF50+ acts as a multitasking primer, serum, and sunscreen in one, with 5% Niacinamide to enhance glow and improve skin texture. Both are ultra-lightweight, making daily sun protection effortless.

8. Dalan D’Olive – Natural Hair & Skincare: Bringing the beauty secrets of the Mediterranean to your bathroom, Dalan D’Olive is a natural hair and skincare brand harnessing the power of Aegean Olive Oil—rich in Vitamin E and antioxidants—to nourish and protect skin and hair deeply. With a 75-year heritage, its formulas are dermatologically tested and free from harsh chemicals, making them ideal for sensitive skin. From revitalising shampoos and conditioners to moisturising skincare and gentle baby care, this brand is a must-try for those seeking clean, effective beauty solutions.

   

9: Mukti Organics Age Defiance Body Serum: Mukti Organics is revolutionizing body care with its new Age Defiance Body Serum, a luxe treatment packed with Hyaluronic Acid, Niacinamide, and Vitamin C to firm, brighten, and deeply hydrate. This facial-grade serum treats the skin on your body with the same care as your face, leaving it silky-soft and radiant. Apply to clean, damp skin after showering and follow with a body lotion or oil for extra hydration.

10. Neutriderm Moisturising Lotion: As summer fades and autumn settles in, it’s time to rethink skincare. The shift in temperature can lead to dryness and irritation, making hydration essential. Neutriderm Moisturising Lotion, a best-seller with over 16,000 4+ star reviews on Amazon, harnesses Vitamin E to nourish while protecting against environmental damage deeply. Infused with sodium PCA and glycerin, it enhances moisture retention, leaving skin soft, smooth, and resilient against seasonal changes.

11. Grants Whitening +HA Toothpaste: For a brighter, healthier smile, Grants Whitening +HA is the ultimate fluoride-free toothpaste. Powered by Hydroxyapatite (HA)—a natural mineral that strengthens and remineralises teeth—this formula helps restore your enamel and natural shine. Baking Soda gently removes stains, while Coconut Oil fights bacteria and promotes oral health. Plus, the refreshing minty flavour keeps your mouth feeling clean all day. Vegan, allergen-free, and GMO-free, it’s a must-try for those looking for an effective, natural alternative to traditional whitening toothpaste.

12: The Quick Flick Quick Screen Watermelon Glow SPF Set: The Quick Flick’s Quick Screen Watermelon Glow SPF Set is the ultimate duo for sun protection on the go. The SPF50+ Watermelon Set Spray makes reapplying sunscreen over makeup a breeze, doubling as a setting spray with zero white cast. Meanwhile, the SPF50 Hydrate & Plump Watermelon Lip Oil delivers a sheer pink glow with the shine of a gloss—without the stickiness. Infused with Watermelon Seed Oil, this cruelty-free set is your summer must-have for radiant, protected skin.

13: NALIA SKIN: Ditch the unnecessary actives—Nalia Skin is all about fuss-free, affordable skincare with natural ingredients. Launching in March, the Luminous Collection simplifies beauty with four esentials: a nourishing cleanser, hydrating toner, elasticity-boosting serum, and brightening moisturiser. Designed for young skin, skincare works—without the hype.